Thoughts on building marketing & growth capabilities
Sitemaps; Setup, Monitoring & Metrics for Analysis
In my effort to write longer posts on a specific topic I thought it was time to shed some light on something that we’ve been working on during the last months at Postmates and something that I never thought of as a topic that could become interesting: sitemaps. They’re pretty boring in itself, it’s a […]
Using Amplitude for Product & Web Analytics
I’ve previously published this blog post in Dutch on Webanalisten.nl. What if you are looking for a product for web analytics but have a lot of events, a complicated product and sending more and more data over time. Sometimes it wouldn’t just work to go with Google Analytics (360), Adobe Analytics and maybe integrating your […]
Dealing with SEO within your company / internally
“My company/manager/CEO doesn’t understand SEO, my engineers have no idea on how to implement X, I don’t get the buy-in that I need.” Just some of the comments that I hear in real life and see pass by on Twitter. That’s why in late 2017 I asked this question on Twitter. So that’s why I […]
What is SEO Experimentation?
If you’ve been reading some of my blog posts in the past you’ll have noticed that I worked a lot on analytics, experimentation, and SEO. Having been able to combine these areas together has led to the point that for both Postmates and The Next Web previously, we worked on setting up a framework for […]
What books am I reading in 2018?
For the last two years I wrote blog posts (2017 & 2016) listing the books that I read in the past year and that I wanted to be reading in that specific year. As always, the past year I didn’t read all the books that I’ve listed out in the blog post as I discovered […]
Finding & Dealing with Related Keywords
How do you go from 1 keyword and find another 10.000 that might also be relevant to your business/site. One of the things that I’ve been thinking about and worked on for some sites recently. It’s fun as with smaller sites it makes it easy to get more insights into what an estimated size can […]
Using Keyword Rankings In SEO
A few weeks ago I gave a talk at an SEO Meetup in San Francisco. It was a great opportunity to get some more feedback on a product/tool that I’m working on (and that we are already using at Postmates). You’ll hear more on this in the upcoming months (hopefully). In a previous blog post […]
20 Reasons Why Most Experiment Programs Are Setup for Failure
Over the course of the last few years I worked on over 200+ experiments, from a simple change to a Call To Action (CTA) up to complete design overhauls and full feature integrations into products. So far it taught me a lot about how to set up an experiment program and what you can mess […]
Measuring SEO Progress: From Start to Finish – Part 2: From Creation to Getting Links
How to measure (and over time forecast) the impact of features that you’re building for SEO and how to measure this from start to finish. In this series I already provided some more information on how to measure progress: from creation to traffic (part 1). This blog post (part 2) will go deeper into another […]
Measuring SEO Progress: From Start to Finish – Part 1: Receiving Traffic
How to measure (and over time forecast) the impact of features that you’re building for SEO and how to measure this from start to finish. A topic that I’ve been thinking about a lot for the last few months is. It’s hard, as most of the actual work that we do can’t be measured easily […]