Growth, SEO & Web Analytics geek, turned marketing executive. Martijn Scheijbeler is an experienced marketing & growth executive leading world-class marketing teams. Right now I’m doing that at RVshare where I am the VP Marketing. I focus on providing you with the perfect way to travel and explore the world by using RVs and motorhomes. I lead demand generation, analytics, retention & loyalty, branding, customer experience, marketing strategy, and product development.
Prior to RVshare, I had roles at Postmates, The Next Web and Springest. Besides that, I enjoy advising startups and tech companies on their Growth & Marketing strategies and mentor aspiring & upcoming marketers.
Also, I’m a keynote speaker, over the last years I’ve spoken at 30+ global conferences including All Things Data, Opticon, DMSS, Growth Marketing Conference, MeasureFest, ConversionSummit, Growth Summit, DAA Symposium San Francisco, HeroPPC, ConversionJam, Digital Elite Camp, etc. You can find some of my presentations on my SlideShare account.
Who am I really?
Currently, I’m the VP of Marketing at RVShare.
Previously I was working on SEO & Growth at Postmates, prior to that I was working at The Next Web as its Director of Marketing. Which means I’m spending my time working on managing the team, our marketing strategy and on driving more audience growth & engagement. We were focused as a team on audience development/growth, increasing user engagement & retention, marketing & web analytics, branding, product (management) and data across The Next Web and the projects we initiated like Index.co, TNW Conference and TNW Deals.
Before that, I worked for Springest: an educational marketplace, for over four years. Joining as their 1st employee, at the early start, I spent my time across many areas, including data management, product, analytics, and technical support. Mainly my role was focused around traffic acquisition through: SEO, affiliate marketing and PPC (Google Adwords, Bing) across the four countries (NL, BE, DE, UK) that Springest operated in.
When I’m not working, I’m probably still working ;). I like to spend my time reading (my books for 2019), writing some code (RoR) on some side projects to create some new tools and/or playing around with APIs. In winter you find me on the slopes of Squaw & Alpine Meadows and in the summer running around the Golden Gate bridge.