Thoughts on building marketing & growth capabilities
Moving away from onclick events, data attributes it is
Onclick attributes are amazing to easily sent some data to the dataLayer. It will make sure that on every click the data is being sent, let’s for example look at this: <a href=”http://example.com” onclick=”dataLayer.push({‘eventCategory’:’Click’, ‘eventAction’:’This Link’, ’eventLabel’:’Anchor Text’});”>Link</a> Looks valid right? It is and it will work for you. But the problem is that with […]
The discovery & benefits of using ga:dataSource in Google Analytics
As there is always something new to learn in this world I recently came across (by a tip from Simon Vreeman) the dimension: dataSource in Google Analytics. It’s one that isn’t very well known, as it’s not available through any of the default reports, but can help bigger companies with integrations in multiple places in […]
What am I reading in 2017?
In August I wrote about what I did/was/would be reading in 2016. Although I haven’t finished reading all these books I have already planned on reading a ton of new books this year. My goal is to read even more, to get smarter, read about new things and just dive into more knowledge. So far that’s […]
Oh no! You’re also starting a blog?
Yes! I’m sorry ;). For the past two years I blogged mainly on The Next Web around how we do Marketing for The Next Web, did some guest posts and tried out Medium (not great for sharing code snippets). But during that time I felt the need for a personal blog that I could use to share some […]