Thoughts on building marketing & growth capabilities
What books am I reading in 2019?
Update March 2019: I’ve gone through a lot of the books rather quickly this year, that’s why I’ve added a couple of other books that I’d like to read to the bottom of the list. For the last years, I wrote blog posts (2018, 2017 & 2016) listing the books that I read in the […]
Specializing as an SEO – Growing as an SEO (4/4)
The previous three blog posts in this series talked about writing better job descriptions for SEO roles and levels and seniority for SEOs but also but growing on a more personal level. In the last blog post in this series, I want to talk about either being a generalist or specializing as an SEO. But […]
Growing as an SEO (3/4) – Training & Personal Development for SEOs
The previous two blog posts in this series talked about writing better job descriptions for SEO roles and levels and seniority for SEOs. In this blog post, I want to mostly talk about how to grow as an SEO: the fundamental part of this series, how do you get better, what do you grow in, […]
Growing as an SEO (2/4) – Levels & Seniority in SEO Roles
Since I’ve joined RVshare, I needed to think a lot about these questions (again): what people do I need to hire? What experience level do they need to be at? This made me reflect back on hiring for my teams at Postmates and The Next Web and my views on different levels in certain functions. […]
Experimentation for Product instead of Conversion improvements
Over the last years, I’ve had many (healthy) debates with product, brand and growth teams on what experiments to run and for what reason. In some cases, it was easier to run brand or product experiments just like a regular experiment to improve conversion rate. But in the some of them there was fear that […]
Joining RVshare!
I’m joining RVshare, a two-sided marketplace for RVs and motorhomes, as their VP Marketing! Over the last few weeks, I’ve talked extensively with the founders and part of the team. It became clear that this was a great opportunity for a few reasons. Why RVshare? They have great product-market fit and proved this concept clearly […]
Measuring Content Performance: Content Engagement Metrics
What is the effectiveness of our content, how well does our content work? Who is writing the best content? What should we be writing about next? These were the top X questions I received on a weekly basis while working at The Next Web. And I’m probably not the only one, I hear a lot […]
Why & What alerts in SEO are becoming more important
We have all been there, haven’t we? Quotes like: “SH*T, my sitemaps are broken”, “I have no-indexed half my pages” or: “I have been kicked out of a search engine with way too many pages” sound familiar? Honestly, I can’t blame you. It’s getting harder and harder to keep track of all the changes that […]
Growing as an SEO (1/4) – Writing better Job Descriptions for SEO Roles
Writing a resume isn’t fun (IMHO) and writing job descriptions is probably even less fun. Over the last years I’ve written many of them, usually following a similar template that would help us define what the role is about. Which isn’t always a good thing, depending on the seniority of the role you want to […]
Exporting Amplitude Data to Google BigQuery
I’ve written about using Amplitude before on this blog (in Dutch), but what if you want to combine the huge amount of data that you have in Amplitude with your other big data. The Enterprise version gives you the ability to export your data to a Redshift cluster. But a lot of companies these days are […]