Thoughts on building marketing & growth capabilities
Keyword Gap Analysis: Identifying your competitor’s keywords with opportunity (with SEMrush)
Keyword research can provide you with a lot of insights, no matter what tool you’re using they all can provide you a great deal of insight into your own performance but also that of others. But while I was doing some keyword research I thought about writing a bit more about one specific part: gap […]
Calculating Click Through Rates for SEO, based on Google Search Console Data (in R)
Updated June 4, 2019: Added a YouTube video which will guide you through the setup process in RStudio and how to run the script yourself. Averages lie & average click-through rates aren’t very helpful! Here I said it. What I do believe in, is that you can calculate click-through rates (CTR) for your own site […]
Adding additional site speed metrics to Google Analytics: measuring First Input Delay (FID)
Web Analytics is still one of my pet peeves, and while I don’t get to spend a ton of time on it anymore these days, I still enjoy digging through blog posts and coming up with new ideas on what to track and how it can help for (speed) optimization. While I was looking through […]
Diversifying Channels for Actual Growth
I’ve worked with many companies who’ve shown exceptional growth, triple digits year over year that brings them to the next levels in their industries (music, education, marketplaces, etc.). But… in some cases, it wasn’t as good as it should have been. Because the main channels that they were using were vastly too big for what […]
Onboarding Marketers: What do you need to know or do in Month 1?
Recruiting, Hiring and building out marketing teams has been what I’ve focused on for the last years. While starting at RVshare in June 2018, my latest role, I wanted to have an impact right away and read into how to best onboard myself in a new environment. But it was also important to provide a […]
Love and/or Hate?! – SEOs & Developers
“I hate my developers,” “We deployed the wrong thing(s),” “Somebody put up a Disallow in my robots.txt that wasn’t meant to be there,” “The whole site is deindexed.” These are just some of the quotes that I’ve heard over the years on the relation between developers/engineers. Where usually, the developers are the ones that receive […]
What books am I reading in 2019?
Update March 2019: I’ve gone through a lot of the books rather quickly this year, that’s why I’ve added a couple of other books that I’d like to read to the bottom of the list. For the last years, I wrote blog posts (2018, 2017 & 2016) listing the books that I read in the […]
Specializing as an SEO – Growing as an SEO (4/4)
The previous three blog posts in this series talked about writing better job descriptions for SEO roles and levels and seniority for SEOs but also but growing on a more personal level. In the last blog post in this series, I want to talk about either being a generalist or specializing as an SEO. But […]
Growing as an SEO (3/4) – Training & Personal Development for SEOs
The previous two blog posts in this series talked about writing better job descriptions for SEO roles and levels and seniority for SEOs. In this blog post, I want to mostly talk about how to grow as an SEO: the fundamental part of this series, how do you get better, what do you grow in, […]
Growing as an SEO (2/4) – Levels & Seniority in SEO Roles
Since I’ve joined RVshare, I needed to think a lot about these questions (again): what people do I need to hire? What experience level do they need to be at? This made me reflect back on hiring for my teams at Postmates and The Next Web and my views on different levels in certain functions. […]