Thoughts on building marketing & growth capabilities
Part 1: Why Build a Marketing Data Warehouse? – Building a Marketing Data Lake and Data Warehouse on Google Cloud Platform
This blog post is part of a series of three, in which we’ll dive into the details of why we wanted to create a data warehouse, how we created the data lake, how we used the data lake to create a data warehouse. It is written with the help of @RickDronkers and @hu_me / MarketLytics, […]
What books am I reading in 2020?
For the last four years, I wrote blog posts (2019, 2018, 2017 & 2016) listing the books that I read in the past year and that I wanted to be reading during that year. As always, the past year I didn’t read all the books that I’ve listed out in the blog post as I […]
Starting & Growing SEO Teams
“Tell me, who/what do I need to hire to run our SEO program? What is the first hire for a new SEO team?” Questions I often get, usually followed by: “Do you know anybody for our team?”. As so many companies around the Bay Area are hiring it makes sense, which also makes hiring harder. […]
Announcing my Technical SEO Course on CXL Institute
If there was one thing that I could teach people in SEO, it was always the technical side of SEO that came up first. Mostly, because I think it’s a skill that doesn’t suit too many SEOs and there is already enough (good or bad, you’ll be the judge of that) content about the international, […]
Keyword Gap Analysis: Identifying your competitor’s keywords with opportunity (with SEMrush)
Keyword research can provide you with a lot of insights, no matter what tool you’re using they all can provide you a great deal of insight into your own performance but also that of others. But while I was doing some keyword research I thought about writing a bit more about one specific part: gap […]
Calculating Click Through Rates for SEO, based on Google Search Console Data (in R)
Updated June 4, 2019: Added a YouTube video which will guide you through the setup process in RStudio and how to run the script yourself. Averages lie & average click-through rates aren’t very helpful! Here I said it. What I do believe in, is that you can calculate click-through rates (CTR) for your own site […]
Adding additional site speed metrics to Google Analytics: measuring First Input Delay (FID)
Web Analytics is still one of my pet peeves, and while I don’t get to spend a ton of time on it anymore these days, I still enjoy digging through blog posts and coming up with new ideas on what to track and how it can help for (speed) optimization. While I was looking through […]
Diversifying Channels for Actual Growth
I’ve worked with many companies who’ve shown exceptional growth, triple digits year over year that brings them to the next levels in their industries (music, education, marketplaces, etc.). But… in some cases, it wasn’t as good as it should have been. Because the main channels that they were using were vastly too big for what […]
Onboarding Marketers: What do you need to know or do in Month 1?
Recruiting, Hiring and building out marketing teams has been what I’ve focused on for the last years. While starting at RVshare in June 2018, my latest role, I wanted to have an impact right away and read into how to best onboard myself in a new environment. But it was also important to provide a […]
Love and/or Hate?! – SEOs & Developers
“I hate my developers,” “We deployed the wrong thing(s),” “Somebody put up a Disallow in my robots.txt that wasn’t meant to be there,” “The whole site is deindexed.” These are just some of the quotes that I’ve heard over the years on the relation between developers/engineers. Where usually, the developers are the ones that receive […]