Web Analytics Archives


Introducing: the Google Tag Manager & Google Analytics for AMP – WordPress Plugin

Today it’s time to make it easier for sites running AMP on WordPress to track & measure their web site traffic. Over the past weeks I’ve been working on a WordPress Plugin which supports adding Google Tag Manager and Google Analytics to your AMP pages. As AMP itself is quite a hard new platform to […]

Moving away from onclick events, data attributes it is

Onclick attributes are amazing to easily sent some data to the dataLayer. It will make sure that on every click the data is being sent, let’s for example look at this: <a href=”http://example.com” onclick=”dataLayer.push({‘eventCategory’:’Click’, ‘eventAction’:’This Link’, ’eventLabel’:’Anchor Text’});”>Link</a> Looks valid right? It is and it will work for you. But the problem is that with […]

The discovery & benefits of using ga:dataSource in Google Analytics

As there is always something new to learn in this world I recently came across (by a tip from Simon Vreeman) the dimension: dataSource in Google Analytics. It’s one that isn’t very well known, as it’s not available through any of the default reports, but can help bigger companies with integrations in multiple places in […]