Introducing: the Google Tag Manager & Google Analytics for AMP – WordPress Plugin
Today it’s time to make it easier for sites running AMP on WordPress to track & measure their web site traffic. Over the past weeks I’ve been working on a WordPress Plugin which supports adding Google Tag Manager and Google Analytics to your AMP pages. As AMP itself is quite a hard new platform to get completely right, I thought it was time to make it easier for developers, marketers and analysts to do more with the platform.
Over the last year AMP had as massive increase in support and their WordPress plugin is rising to the charts of the most downloaded plugins on WordPress but overall the support for web analytics & tag management is lacking. The documentation is available, but as the abilities within WordPress are still limited I thought it would be pretty straight forward to come up with a plugin to enable users to start using GTM & GA on AMP pages.
So that’s what this plugin will help you with, the ability to add Google Analytics or Google Tag Manager to your pages, start tracking more advanced features (outbound click tracking) and provide 10 (for now) custom variables that you can use as custom dimensions.
You’re curious how to start? Check this out: