Tag Management Archives

Learnings from a year with Google Tag Manager Server Side

Learnings from a year with Google Tag Manager Server Side

Over the last few years, I’ve written several times about Google Tag Manager, especially when I was at The Next Web as we had an extensive integration. Something we ran into over time was the lack of being able to send events that needed validation or were triggered from the front-end. At the time, I asked the […]

Introducing: the Google Tag Manager & Google Analytics for AMP – WordPress Plugin

Today it’s time to make it easier for sites running AMP on WordPress to track & measure their web site traffic. Over the past weeks I’ve been working on a WordPress Plugin which supports adding Google Tag Manager and Google Analytics to your AMP pages. As AMP itself is quite a hard new platform to […]

Moving away from onclick events, data attributes it is

Onclick attributes are amazing to easily sent some data to the dataLayer. It will make sure that on every click the data is being sent, let’s for example look at this: <a href=”http://example.com” onclick=”dataLayer.push({‘eventCategory’:’Click’, ‘eventAction’:’This Link’, ’eventLabel’:’Anchor Text’});”>Link</a> Looks valid right? It is and it will work for you. But the problem is that with […]