Leadership & Management Archives

Developing Marketing skills & capabilities

Everyone in their career focuses on learning the latest tools or technologies. These rarely change the game as they’re “just” skills. TikTok or Prompt Engineering are platforms and skills but aren’t necessarily capabilities you can be competent in. In the example you just read, understanding TikTok as a platform and the content there helps build […]

Learnings from Managing Marketing Budgets

In my 1st job in Marketing, I ‘managed’ a marketing budget of less than €5.000 a month (mainly paid acquisition spend), eventually growing it to about €20.000 a month. My budget responsibility has grown significantly a few jobs later, while I am now responsible for a yearly eight-digit figure ($)💸. This creates a need for […]

Supporting Marketing: The Role of Marketing Operations

This blog post was written in partnership with Ian Hoyt, who’s RVshare’s Marketing Project Manager. While you pass through the growth stages of departments, things start breaking. Teams become less efficient. There is more work and often less accountability. In a small startup, everyone shares the responsibility because there is no one else to blame […]

Deciding between who to hire: an Agency versus a Contractor versus Hiring?

While you’re scaling the efforts of your team, you’re running into bottlenecks as you grow. The faster you go, the more often you lack the resources to add new initiatives or improve existing channels & functions. Time after time, you find yourself identifying the gaps in your marketing organization (or others) trying to figure out […]

Starting & Growing SEO Teams

“Tell me, who/what do I need to hire to run our SEO program? What is the first hire for a new SEO team?” Questions I often get, usually followed by: “Do you know anybody for our team?”. As so many companies around the Bay Area are hiring it makes sense, which also makes hiring harder. […]