I’m passionate about building the most loved consumer brands at scale, through world-class growth strategy, performance marketing, and leveraging partnerships. My current role at RVshare is focused on growing the marketing organization of RVshare (PE-owned by KKR) and category creation within Travel.
Growth, SEO & Marketing Analytics geek turned senior marketing executive. Martijn Scheijbeler is an experienced marketing & growth executive building + leading world-class marketing teams.
Currently, I serve as the SVP of Marketing at RVshare. I joined RVshare after the acquisition by Tritium Partners (Dec ‘17, sold to KKR in 2020) to scale marketing and create a category for RV rentals in travel. There I am responsible for building out the marketing org & scaling demand. My scope includes performance, brand, comms, product, customer experience, retention, marketing analytics, and partnerships—leading a cross-functional team responsible for both sides of the marketplace.
Before RVshare, I built and led the SEO function at Postmates, launching a previously untapped channel that drove tens of millions in new revenue prior to its acquisition by Uber in 2019. Before that, I led global marketing at The Next Web, helping grow the publication to 10M+ monthly users while launching new lines of business (e-commerce, MOOC, events). My first startup role was at Springest as employee #1, building Europe’s leading vocational education marketplace.
I’m energized by helping early and growth-stage companies scale GTM faster—especially at the intersection of marketplaces, travel, and consumer tech.
Outside the day job:
- I advise talented marketers, startups, and growth teams on marketing strategy, organizational design, and experimentation.
- Keynote speaker. Over the last few years, I’ve spoken at 30+ global conferences, including All Things Data, Opticon, DMSS, Growth Marketing Conference, MeasureFest, Brighton SEO, ConversionSummit, Growth Summit, DAA Symposium San Francisco, HeroPPC, ConversionJam, Digital Elite Camp, etc. You can find some of my slide decks on SlideShare.
- I’m an occasional angel investor, backing early-stage marketplace and consumer businesses.
- When I’m not working (but probably still working): I’m skiing in Tahoe, running in the Bay, or building Ruby tools for fun.