Google Analytics Archives
Assigning Purchases to Other Users in Google Analytics UA
Sometimes, you want to assign specific user interactions to a different user. There are many cases where you want to send an event for user X while user Y performs the action. But it’s important that you can save this information to the right user. In our case, we ran into the use case where […]
Adding additional site speed metrics to Google Analytics: measuring First Input Delay (FID)
Web Analytics is still one of my pet peeves, and while I don’t get to spend a ton of time on it anymore these days, I still enjoy digging through blog posts and coming up with new ideas on what to track and how it can help for (speed) optimization. While I was looking through […]
Measuring Content Performance: Content Engagement Metrics
What is the effectiveness of our content, how well does our content work? Who is writing the best content? What should we be writing about next? These were the top X questions I received on a weekly basis while working at The Next Web. And I’m probably not the only one, I hear a lot […]
The discovery & benefits of using ga:dataSource in Google Analytics
As there is always something new to learn in this world I recently came across (by a tip from Simon Vreeman) the dimension: dataSource in Google Analytics. It’s one that isn’t very well known, as it’s not available through any of the default reports, but can help bigger companies with integrations in multiple places in […]