Martijn Scheijbeler

What’s next after SEO?

Often questions that industry peers ask me resonate with me right away as they’re focused on where they are in their career, where they should go, my role over the past years, and how that has shaped what I do today.

Lately, I got asked the following questions, and I thought it would be good to go a bit deeper into it:

SEO is a career for many. Many (top) industry experts have climbed the career ladder on either the agency or in-house side and are at the top of their field. When I left Postmates, I knew that I didn’t want to go back into yet another SEO role, though. For me, the diversity of additional acquisition channels and marketing functions was more interesting than diving into another SEO playbook. But that’s not the case for everyone, and I want to highlight that this is my personal decision. Lately, I’ve hired for an SEO role (once) again, and it’s great to see so many people build their careers that way. In this post, I want to spend some more time giving an insight into what I think could help diversify skills to help in other areas of Marketing & Growth.

How did you get out of SEO?

What skills to build? It’s up to you and the route you want to take. Leave a comment with insight into how you are making your skillset and career for a potential exit out of SEO.

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