Category: Personal

Making a move … what’s next!?

Last week was my last one at The Next Web as their Director of Marketing. For the last four years I’ve worked alongside great people: publishing the best content (TNW), organising the best + biggest tech conferences (TNW Conferences), selling the craziest drones (TNW Deals), creating the most beautiful workspace (TQ) and them who collect a ton of data on the global tech industry (Index.co). But still… it’s time for me to move on to something new:

Project: ‘New adventures’

As of Monday I’ll be joining Postmates to help out/lead their SEO strategy, which means I’m already in San Francisco to join the team from there.

For the last 7 years I’ve been maintaining a list of goals that I update every day/week/month with the things I’d like to achieve on a personal and business level in the (near) future. Since my first trip to the US many years ago one of the goals that I created was to move to the Bay Area for x months > x years, mainly to see if my skills would hold up in the more competitive and global area that I consider the Bay Area to be. Having had the ability to spend 6 weeks in/around San Francisco at the end of last year it made it even easier to decide that I wanted to move towards that area the sooner the better.
Having had some very positive changes in my life over the course of the last year it made the choice even easier 😃 #analyticspowercouple.

In talking to Postmates I found that my passion for SEO, Growth, Analytics, Innovation could even be more stimulated so joining them is a great opportunity to develop myself even more.

Some highlights and numbers from my time at TNW: 8 TNW conferences, 35+ conferences, 60+ flights, xx blog posts, 415 million users, 342 A/B tests, 1465 commits, 231 Gitlab tickets, 111827 messages on Slack.

What I’m not going to miss from my time at TNW:

  • The most ridiculous PR pitches from companies that aren’t relevant to TNW 😉
  • Product & startup pitches in my inbox that aren’t relevant or not ready for the scale of TNW 😉
  • Endless analysis on what content is supposed to attract more engagement + traffic 😉 – Still haven’t found the answer if your curious.

What I’ll be missing though:

  • The great opportunity that I got from Boris & Patrick in having me built out the marketing team.
  • Very passionate people trying to improve TNW every day just a little bit more.
  • A great team, that I’ll truly miss working with.

Overall, I’m ready for the new challenge at Postmates and very enthusiastic about working with a new (growing) team and trying to reach world domination. If you’re around in the future, please let me know. I’ll definitely be sticking to my current strategy: trying to meet with great people across the industry to learn from. So, drinks on me!
If you want to reach out to me, you can find me at: martijn.scheijbeler@gmail.com

Why giving back is so important, help out

Getting more experience can be hard when you’re just starting with your career. You’re either trying to hope to get into an internship, your first job or if you’re making a career move you just need the experience to keep up. But you’re living in a great time to get there as there are many options available to you to get started, which would almost deserve it’s own blog post. Today I’d like to talk about the idea of giving back to help you get more experience.

Giving back, even if you’re more experienced, is really important in my opinion. There are way too many NGOs, foundations that don’t have the resources (time, tools, people, knowledge, budget) to hire the experts in the field of SEO, Growth, Analytics and CRO. But there are many more opportunities for all of us to give back (our time). I’d like to highlight two initiatives that I’m working with in helping them out but that allow you as well to participate:

  • Analysis Exchange: Started by Analytics Demystified to give NGOs the ability to hire a mentor + student to help them with their web analytics projects. The perfect opportunity for people starting in web analytics to get taught by an industry expert in improving their skills. But also a great way for NGOs to get the help from two people during a couple weeks to help them out with their questions.
  • MeasureCamp (Amsterdam): A great initiative that MeasureCamp Amsterdam is starting during the next edition is reserving 8 time slots for a foundation/NGO to help them out with ideas from 100+ experts in different areas. That’s basically a hundred hours that day from top experts in the area of data, analytics, SEO and CRO that will get contributed and should help the chosen foundation in improving their web presence.

How are you helping!? What great initiatives am I missing that you & I could contribute our time + knowledge to?

What am I reading in 2017?

In August I wrote about what I did/was/would be reading in 2016. Although I haven’t finished reading all these books I have already planned on reading a ton of new books this year. My goal is to read even more, to get smarter, read about new things and just dive into more knowledge. So far that’s going pretty well as my new Kindle makes me like reading even more.

Usually before the new year starts I already compiled a list of books that I’d like to read, that I’ve come across during the year and that made it to my Amazon wish list. I’ve ordered most of them by now or put them on my Kindle so I can get started right away.Watch movie online The Transporter Refueled (2015)

So what will I be reading in 2017:

Recommendations?

I’m not reading a ton of marketing related books according to this list. So what are the books that you think I should be reading around: Growth/Marketing/Data/Analytics this year? Let me know: @MartijnSchRoblox Free Unlimited Robux and Tix

Oh no! You’re also starting a blog?

Yes! I’m sorry ;). For the past two years I blogged mainly on The Next Web around how we do Marketing for The Next Web, did some guest posts and tried out Medium (not great for sharing code snippets). But during that time I felt the need for a personal blog that I could use to share some quick tips & ideas on but also write some long reads around SEO, Web Analytics, Marketing and Tag Management that I didn’t think would fit with the audience of The Next Web.

As I just finished a short sabbatical (a great perk of working for The Next Web) I finally had time to spent some of it working on creating this blog.

My goals for this blog? I would like to go more in depth about small topics, provide more tools and post more around the talks that I’ve been giving in the past two years. My SlideShare contains all the slides but some of them could use some additional explanation. Also I might cross some of my old posts from The Next Web to kick start the blog.

We’ll see where this ends up!